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Principal Activity: |
6 |
OPERATING HOLIDAY HAVEN TOURIST PARKS |
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Objective: |
6.1 |
SUCCESSFUL COMMERCIAL OPERATIONS - to successfully manage Council's
commercial operations in an open and competitive manner. |
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Strategy: |
6.1.1 |
Develop
a sound business plan for Holiday Haven Tourist Parks which offers value
for money to customers and good returns for Council. |
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Task |
Performance Target & Assessment |
Grp.
Dir. |
Annual
Report |
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1. BUSINESS STRATEGY |
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Develop a separate business
strategy covering the activities of the Holiday Haven Tourist Parks.
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Refine / develop business
strategies for implementation in the next financial year.
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CO |
The submission of the
Holiday Haven Business Plan provides an initial opportunity to undertake
some forward planning for the group. This process will continue to
evolve as the business opportunities are defined and refined in the
coming year. |
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2. OPERATING TARGETS |
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Meet established targets
for growth, profitability and rate of return.
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Target growth in trading
profit for Holiday Haven Tourist Parks at 6% per year.
|
CO |
Annual growth in trading
profit achieved was 5.31% and is under target due to final quarter
slowdown in domestic tourism industry. |
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Target 65% cash flow
profit.
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CO |
Annual cash-flow profit
figure (63%) is down below target due to final quarter results. |
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Target 17% return on new
accommodation investments for Holiday Haven.
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CO |
Cabin investment program
continues to produce superior returns due to consistent occupancy in the
larger more popular destinations.
New Cabin returns for Lake
Tabourie represent 21.5% return on investment in just 6 months of
occupancy. |
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3.
SAFE ADVENTURE PLAYGROUNDS |
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Establish a range of
dynamic, challenging, adventurous and recreational activities in all
Holiday Haven Tourist Parks.
Access & Equity Action
Areas: All Target Groups - 1. Supportive Communities |
Proportion of allocated
funds to be used for equipment. Balance of funds under consideration
from Caravan Levy Scheme Committee – to be decided and implemented by
end of June quarter.
|
CO |
The shift to low risk
activities will see more of the type of recreational facilities in our
parks where families can play together, without great cost and where the
accommodation becomes a broad holiday experience. |
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4.
SPECIAL ACCESS CABINS |
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Provide suitably equipped
special access cabins at a number of popular sites within the Holiday
Haven Group.
Access & Equity Action Area:
Persons with a Disability - 1. Supportive Communities. |
Review needs annually in
the Cabin Strategy and list special access cabins with the relevant
industry classification bodies.
|
CO |
The installation of further
special access cabins will be subject to adequate funding being made
available. |
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5. ACHIEVE QUALITY CUSTOMER
SERVICE |
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Implement contract
arrangements & training for management & staff to ensure delivery of
high levels of customer service.
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Monitor customer feedback &
implement timely responses to client suggestions, comments & complaints.
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CO |
All management teams have
currently completed Aussie Host and other customer relations courses.
Customer feedback continues to be obtained at consumer shows, through
mail outs and from the Tourist Parks. |
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Principal Activity: |
6 |
OPERATING HOLIDAY HAVEN TOURIST PARKS |
|
|
Objective: |
6.1 |
SUCCESSFUL COMMERCIAL OPERATIONS - to successfully manage Council's
commercial operations in an open and competitive manner. |
|
|
Strategy: |
6.1.2 |
Develop
a Marketing Plan incorporating existing and potential markets |
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|
Task |
Performance Target & Assessment |
Grp.
Dir. |
Annual
Report |
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1. MARKETING PLAN |
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Review existing client
sources and implement adjusted strategy to cater for changing consumer
markets including regional, shoulder and package programs |
Achieve industry standard
exposure on promotion and marketing of Park facilities, services and
environments. |
CO |
Market exposure increased
this year with more consumer shows attended, more television crews
shooting sequences in our parks, discrete schools marketing program
released, new park maps, brochures and now pricelists. Additionally
Holiday Haven has significant advertising space in many local and
statewide publications. |
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Principal Activity: |
6 |
OPERATING HOLIDAY HAVEN TOURIST PARKS |
|
|
Objective: |
6.1 |
SUCCESSFUL COMMERCIAL OPERATIONS - to successfully manage Council's
commercial operations in an open and competitive manner. |
|
|
Strategy: |
6.1.3 |
Provide
industry standard visitor facilities in all Holiday Haven Tourist Parks
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|
Task |
Performance Target & Assessment |
Grp.
Dir. |
Annual
Report |
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1. UPGRADED AMENITIES |
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Institute a program of
upgrading of amenity facilities in Tourist Parks complying with industry
standards, client expectations and availability of funds. |
Renovation or replacement
of existing amenity facilities. |
CO |
The need for upgrading and
building new amenity buildings in Council's 12 Tourist Parks is
ongoing. This is one of the most important areas for customer
satisfaction and will continue to require significant investment. |
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